From its premium boutique to the excellent collaborations, Concepts has had a stronghold on the sneaker and fashion game since the opening of the first shop back in 1996 at Harvard Square in Cambridge, Massachusetts. In this new video by annual conference Agenda Emerge, general manager Deon Point explains the intricacies when it comes to Concepts' retail atmosphere. While a gorgeous storefront is essential, Point also recounts the story-telling they've done, especially with the legendary drop fo...
From its premium boutique to the excellent collaborations, Concepts has had a stronghold on the sneaker and fashion game since the opening of the first shop back in 1996 at Harvard Square in Cambridge, Massachusetts. In this new video by annual conference Agenda Emerge, general manager Deon Point explains the intricacies when it comes to Concepts' retail atmosphere. While a gorgeous storefront is essential, Point also recounts the story-telling they've done, especially with the legendary drop fo...
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